Getting noticed across multiple brand touchpoints
Eastern Credit Union is a dynamic Financial Co-operative in Trinidad and Tobago. As a Member-focused organisation, they provide economic solutions targeted to the general public.
Product brochures: Marketing collateral to cohesively advertise the organisation's extensive suite of products and services.
Designs for all touchpoints
Eastern Credit Union utilised the Designer on Board service to level-up their visibility. The assigned designers took a birds-eye view of all the visual touchpoints and, working through the company’s internal marketing team, began to streamline the look and feel of the brand. The overarching goal is to develop a more recognisable and engaging brand across all print and digital marketing collateral.
Campaign designs for products and corporate initiatives
This service has helped Eastern Credit Union with mini advertising campaigns, design for outdoor signage, various marketing communications, along with assets for online promotions and much, much more.
Loan promotion mini-campaign: Print and digital deliverables for loan products that targeted specific groups.
Corporate Social Responsibility: Campaign geared to encourage citizens to be more conscientious in daily life.
Intentional Design
This is an established organisation in Trinidad and Tobago with decades of growth and service. The slogan ‘leading the way’ is their brand driver. For all requested projects, Eastern Credit Union depended on us to visually portray their products and services in line with the brand driver and in touch with the everyday needs of individuals across all stated targets.
Marketing design assets for online promotions
Creative for online outreach – online-event naming and design. Interactive webinars and Q&A sessions have become a key avenue for Eastern Credit Union to impart general knowledge and provide overall virtual support to their customer base.
Power Up webinar series: Motif creation and social media promotional assets for a series focused on empowering entrepreneurs.
Click-worthy digital assets
Online marketing is essential, and great visuals even more so in order to attract and communicate with customers. Used well, it reinforces the value a service or company provides. We've been able to design online assets for Eastern Credit Union with a great amount of freedom, which is always good for creativity.
Virtual Round Table Discussion: An outreach series during the COVID-19 lockdown period.
Corporate messaging visualised
Through this service, visuals for internal communications and public announcements are delivered. We guarantee that once a clear brief is received, on-target creativity begins and positive brand perception is met.
Customer service and team member profiles
Mini-campaign, with copy provided from the marketing department. A series of 'get-to-know your branch ambassador' advertisements. The friendly and engaging tone steered the way for new ECU Member conversion.
Branch spotlight press campaign: Highlighting Service Ambassadors and Sales Officers at various branches across the country.