Case study
Eastern Credit Union Co-operative Society Trinidad and Tobago

Getting noticed across multiple brand touchpoints


Designer on Board
2017 – 2020

Eastern Credit Union is a dynamic Financial Co-operative in Trinidad and Tobago. As a Member-focused organisation, they provide economic solutions targeted to the general public.

Designs for all touchpoints

Eastern Credit Union utilised the Designer on Board service to level-up their visibility. The assigned designers took a birds-eye view of all the visual touchpoints and, working through the company’s internal marketing team, began to streamline the look and feel of the brand. The overarching goal is to develop a more recognisable and engaging brand across all print and digital marketing collateral.

Intentional Design

This is an established organisation in Trinidad and Tobago with decades of growth and service. The slogan ‘leading the way’ is their brand driver. For all requested projects, Eastern Credit Union depended on us to visually portray their products and services in line with the brand driver and in touch with the everyday needs of individuals across all stated targets.

Marketing design assets for online promotions

Creative for online outreach – online-event naming and design. Interactive webinars and Q&A sessions have become a key avenue for Eastern Credit Union to impart general knowledge and provide overall virtual support to their customer base.

Power Up webinar series: Motif creation and social media promotional assets for a series focused on empowering entrepreneurs.

Click-worthy digital assets

Online marketing is essential, and great visuals even more so in order to attract and communicate with customers. Used well, it reinforces the value a service or company provides. We've been able to design online assets for Eastern Credit Union with a great amount of freedom, which is always good for creativity.

Virtual Round Table Discussion: An outreach series during the COVID-19 lockdown period.

Corporate messaging visualised

Through this service, visuals for internal communications and public announcements are delivered. We guarantee that once a clear brief is received, on-target creativity begins and positive brand perception is met.